The Benefits of Digital Marketing: 10 Advantages of Having a Results-Driven Digital Marketing Campaign

Digital Marketing Consultant Washington DC - Alex Lloro

ALEX LLORO

Managing Director

In 2019, every business needs a digital marketing strategy. But what are the benefits of digital marketing? Here are 10 advantages of a results-driven campaign.

These days, having a digital marketing campaign is not just nice to have—it’s essential for any business. Why are we so sure about that? For starters, most businesses understand the wide range of benefits of digital marketing.

The main advantage of this method is the ability to nurture personal relationships. Thanks to the many digital marketing services available to us, we can deliver quality content to customers who want to see it.

Of course, creating a marketing campaign from scratch is no easy task. Here is a list of 10 key advantages of online marketing you need to consider.

1. Multitasking

Online marketing is adaptable by nature, which is a great help with multitasking. Of course, this depends on having a solid infrastructure. After all, that’s the only way your website will be able to handle many

transactions at the same time.

How do you ensure that your website has an efficient infrastructure? For starters, it needs to be mobile-friendly. No matter which device your customers are using, they must receive a satisfactory user

experience.

2. Measuring Results

Traditional marketing has always struggled with tracking and measuring campaign results. With digital marketing, this is not an issue. Online tools such as Google Analytics can make this process as painless as possible.

Needless to say, this is the best way to find out how your marketing campaign is faring. By using the right tools, you can see what works and what doesn’t. That way, you can adjust your campaign to further grow

your traffic and sales.

3. Personalized Data

With every transaction through your site, you collect data about your customers. By analyzing this data, you can group those customers into different categories. This allows you to send them promotional material based on their interests.

You can also use tracking software to collect this information. This helps you find out how people come to your site and where they go after that. If you have customer profiles, you can gather their personal

information as well.

4. Automation

With offline marketing, marketers delegate various tasks to different people. Internet marketing is more tech-savvy, and a lot of that comes from automation. Ideally, most of your business’s operations should be completely automated.

The main purpose of automation is to increase efficiency. If your team members have the time to focus on their core tasks, they’ll be more productive. In the long run, this may even eliminate the need to hire

new staff.

5. Time Management

Sure, digital marketing can be a bit time-consuming. That said, it’s still far easier to implement than a traditional marketing campaign. Plus, there are several tricks you can use to manage your work more

efficiently.

For example, consider creating graphic templates for your social media activities. Most of these tasks are repetitive and don’t involve starting from scratch each time. All you need is a set of templates for

each social network.

6. Local SEO

When it comes to digital marketing benefits, SEO is near the top of the list. If you’re aware of the relevant keywords for your products or services, you can use them to bring targeted traffic to your site.

This strategy works best with local search results. If consumers are looking for something near them, they often do so with an intent to buy. In fact, recent studies show that 28 percent of local searches result in a purchase.

7. Tweaking

As you may know, online trends can influence any advertising campaign. The issue here is that these trends can disappear as quickly as they arrive. An online event that was popular yesterday could be old

news by today.

If you manage to react to these trends in time, your business can be part of the conversation as well. Online marketing makes this possible as you won’t need to scrap your entire campaign to adjust it.

8. Low Operating Costs

No matter how you look at it, internet marketing is cheaper than the traditional methods of advertising. Despite that, online ads have a wider reach. The secret lies in the increased use of social media and social networking.

Furthermore, the only hidden cost associated with digital marketing is time. Content marketing and SEO both need time to provide valid results. If you want quicker results, consider hiring a PPC agency.

9. Sales Relationships

To convince buyers to return, merchants often give them business cards. In most of these cases, customers lose or misplace the card. The only exception is if the buyer intends to visit the merchant

again, making the card pointless.

Online marketers use other tricks, such as collecting email addresses

of their customers. Once they get it, they can provide customers with valuable information. This includes special discounts, available

coupons, and more.

10. Continuity

With online marketing, there’s no need to worry about closing hours. All your online assets will be available to your potential customers at all times. Since the internet never sleeps, this is a tremendous help in reaching new customers.Also, a good digital marketing campaign will have a long-term effect

on your business. For instance, an SEO-optimized blog can bring you new customers for many years. Most content marketing efforts follow a similar trajectory.

More on Benefits of Digital Marketing

As you can see, the benefits of digital marketing outdo the shortcomings. The only question is how to take advantage of them.

For many business owners, the hardest part is getting started. Before launching your own marketing campaign, you need to develop a sound strategy. This includes creating marketing goals that align with your business plan.

You’ll also need to think about the best ways to reach your target audience. Some of the tips we’ve mentioned above can help you, but this is only the tip of the iceberg. Without proper targeting, digital

marketing loses a lot of its luster.

If this sounds a little overwhelming, consider contacting the experts. Our online marketing pros can help you set up the perfect strategy for your business. To find out more, contact us!


Get a Free SEO Audit
Start improving your rankings