9 out of 10 people on the platform use LinkedIn for networking. That means 90 percent of the people you're coming in contact with are potential friends, allies, or even future customers. And that's why you need a solid LinkedIn strategy for digitally marketing your page. Unlike Facebook or Instagram, the main goal of LinkedIn is to help you grow as a professional. However, a lot of people are on the platform for the wrong reason—to spam, which they think will make them money—which is why a lot of people are wary about making new connections.
According to statistics, 85% of all customer interactions by 2020 will happen without the involvement of a live representative. Artificial intelligence's (AI) revolution is in full swing and, much like other revolutionary technological happenings, is washing over every business sector like a tidal wave. As the real estate landscape grows increasingly competitive, you need to squeeze every drop of traction your business can get.
For the best results, your CRO and SEO should work together, not against each other. Digital marketing is a language in itself. It’s a near-perfect combination of human psychology, science, and innovation. In fact, most marketers believe it’s changed more in the last 2 years than in the last 50 combined. But, CRO and SEO aren’t new to the game. When done correctly, they play well together. They’re a golden duo that helps attract more of the right people.
You’ve heard of Conversion Rate Optimization (CRO), but what is it, exactly, and what does it mean for your business? Conversion rate optimization (CRO) is the backbone of modern digital marketing. It refers to the process of increasing a share of website visitors you convert into sales/leads. The conversion itself is a key action you want people to take, such as subscription, quote request, form submission, or purchase. It’s also a metric that organizations across industry sectors keep close eyes on.
SEO/SEM marketing is integral to all businesses. Read our beginner’s guide to know how we can use our skills to help improve your search engine ranking! It’s easy to get lost in all of the discussion about digital marketing. There are a lot of acronyms, difficult-sounding concepts, and terms thrown around that seem foreign to the newcomer. It’s not all that difficult once you start to do it, though. SEO/SEM marketing are two of the foundational terms of digital marketing, and understanding them will get you a foothold of understanding to move forward with.
There are several simple SEO tips and tricks that you can implement into your website to get more traffic. Here’s where you should start...
If you're struggling to engage customers on your website, try chatbot marketing. Here's how adding a chatbot can dramatically increase website engagement.
As healthcare providers in the United States look for ways to remain super competitive and attract more clients in 2019 and beyond, taking advantage of new digital healthcare marketing strategies is essential to maximizing marketing spend and generating more revenue. By applying innovative digital healthcare marketing strategies, healthcare providers can better position their services right in front of their potential clients.
In 2019, every business needs a digital marketing strategy. But what are the benefits of digital marketing? Here are 10 advantages of a results-driven campaign. These days, having a digital marketing campaign is not just nice to have—it’s essential for any business. Why are we so sure about that? For starters, most businesses understand the wide range of benefits of digital marketing.