PPC is an effective marketing tactic for many businesses. In fact, on average, businesses earn $2 in revenue for every $1 they spend on Google Ads. But if you don’t have much experience with PPC campaigns, it can be overwhelming. And even worse, you can waste money if you’re not sure what you’re doing. For these reasons, it’s a great idea to hire a PPC agency. Keep reading to learn the top benefits of doing so.