You’ve heard of Conversion Rate Optimization (CRO), but what is it, exactly, and what does it mean for your business? Conversion rate optimization (CRO) is the backbone of modern digital marketing. It refers to the process of increasing a share of website visitors you convert into sales/leads. The conversion itself is a key action you want people to take, such as subscription, quote request, form submission, or purchase. It’s also a metric that organizations across industry sectors keep close eyes on.
SEO/SEM marketing is integral to all businesses. Read our beginner’s guide to know how we can use our skills to help improve your search engine ranking! It’s easy to get lost in all of the discussion about digital marketing. There are a lot of acronyms, difficult-sounding concepts, and terms thrown around that seem foreign to the newcomer. It’s not all that difficult once you start to do it, though. SEO/SEM marketing are two of the foundational terms of digital marketing, and understanding them will get you a foothold of understanding to move forward with.
There are several simple SEO tips and tricks that you can implement into your website to get more traffic. Here’s where you should start...
If you're struggling to engage customers on your website, try chatbot marketing. Here's how adding a chatbot can dramatically increase website engagement.
As healthcare providers in the United States look for ways to remain super competitive and attract more clients in 2019 and beyond, taking advantage of new digital healthcare marketing strategies is essential to maximizing marketing spend and generating more revenue. By applying innovative digital healthcare marketing strategies, healthcare providers can better position their services right in front of their potential clients.
In 2019, every business needs a digital marketing strategy. But what are the benefits of digital marketing? Here are 10 advantages of a results-driven campaign. These days, having a digital marketing campaign is not just nice to have—it’s essential for any business. Why are we so sure about that? For starters, most businesses understand the wide range of benefits of digital marketing.
PPC is an effective marketing tactic for many businesses. In fact, on average, businesses earn $2 in revenue for every $1 they spend on Google Ads. But if you don’t have much experience with PPC campaigns, it can be overwhelming. And even worse, you can waste money if you’re not sure what you’re doing. For these reasons, it’s a great idea to hire a PPC agency. Keep reading to learn the top benefits of doing so.