Before you run any Facebook ads, you need to understand what a lookalike audience is and how to work with one. Thankfully, with Facebook Lookalike Audiences, you can literally target people that “look” and “act” like past site visitors, page interactors or even past purchasers. That’s right with Lookalike Audiences, Facebook will do the hard work for you and find people similar to past converters.
Google Ads forms the core of many paid digital advertising campaigns. And it definitely should, it’s a great way to bring in traffic. However, it takes a bit more savvy than many people assume. You can’t just bid super high and hope to win out. For instance: should you go with the suggestions put forward by Google’s tools? If you’re wondering how much you should trust those recommendations then read on and we’ll explore your options.
SEO/SEM marketing is integral to all businesses. Read our beginner’s guide to know how we can use our skills to help improve your search engine ranking! It’s easy to get lost in all of the discussion about digital marketing. There are a lot of acronyms, difficult-sounding concepts, and terms thrown around that seem foreign to the newcomer. It’s not all that difficult once you start to do it, though. SEO/SEM marketing are two of the foundational terms of digital marketing, and understanding them will get you a foothold of understanding to move forward with.
PPC is an effective marketing tactic for many businesses. In fact, on average, businesses earn $2 in revenue for every $1 they spend on Google Ads. But if you don’t have much experience with PPC campaigns, it can be overwhelming. And even worse, you can waste money if you’re not sure what you’re doing. For these reasons, it’s a great idea to hire a PPC agency. Keep reading to learn the top benefits of doing so.