Chatbot Marketing:
How Chatbots Improve Website Engagement
Managing Director
If you're struggling to engage customers on your website, try
chatbot marketing. Here's how adding a chatbot can dramatically increase website engagement.
If you're trying to increase engagement on your business website, adding a chatbot can be a great way to do it. Chatbots can help connect visitors to your business and can keep them engaged, ensuring they stay on your site longer and have a better chance of becoming a loyal customer.
Trying to engage website visitors more effectively?
Wondering if chatbot marketing is the solution?
Ready to learn more? Below we'll tell you how chatbots can help increase engagement on your website.
1. Increases Personalization
One of the top ways that chatbots like Intercom or MobileMonkey can help engage website visitors is by providing increased personalization to them. More personalization will make your website easier for visitors to use, and they'll be able to more easily find what they're looking for.
Chatbots can get to know the preferences and interests of customers, and as a result, will be able to market to them in more specific ways. Chatbots can be programmed to track the browsing history and past purchases of your website visitors, and because of this, they will be able to interact with your customers more effectively.
Providing a great customer experience is key to having a great website, and the personalization that chatbots provide can help with this.
Wondering if chatbot marketing is the solution? Chatbots can be programmed to track the browsing history and past purchases of your website visitors, and because of this, they will be able to interact with your customers more effectively.
2. Matches the Buyer's Journey
In addition to interacting with customers in a personalized way, chatbots can also work to interact with customers with perfect timing.
A chatbot can be programmed to interact with customers differently based on the current stage of the buyer's journey they're in. Chatbots can be programmed to use different tactics based on the buyer's current needs and interests.
This timeliness can be a great help in taking a visitor further through the sales funnel and leading them to ultimately make a purchase from your business.
3. Helps Automate Your Business
One of the best things about using chatbots is that it can help you automate your business online.
It can be difficult to simultaneously stay on top of marketing, sales, and all of the other little things that go along with managing your business. A well-programmed chatbot can work on your behalf to inform customers about your business and your products.
Using chatbots can help reduce some of the effort required to get a potential customer to make their first purchase. It can help to streamline the process of taking a website visitor through the buying process without the need for you to step in and get involved yourself.
If you have many other business tasks to do each day, automating the customer experience using chatbots can be a great choice.
4. Makes Product Suggestions
Another way that chatbots can help increase engagement is by suggesting products to customers who visit your site.
Whether a customer comes to your site looking for a specific product or they don't know what they want they arrive on your site, a chatbot can help them find what they need. They'll be able to ask customer questions and recommend products based on the answers they give. Additionally, chatbots are great at upselling and can easily suggest alternate products or complementary items to customers as well.
The product recommendations given by chatbots can be a great help for a business and can help to keep customers engaged as they browse your site.
5. Answers Visitor Questions
One of the reasons chatbots are so great at increasing engagement is that they can have a two-way conversation with visitors. As opposed to reading a blog post or viewing a page on your site, interacting with a chatbot will allow a visitor to ask specific questions and get customer service in a conversational and automatic way.
All visitors to your site will have different needs and interests. By having a chatbot at the ready 24/7, visitors will be able to find what they're looking for more easily and will be able to quickly find the answers to their questions and concerns. This will help with your conversational marketing strategy.
6. Offers More Convenience
Interacting with a chatbot can also be incredibly convenient for website visitors. Communicating with a chatbot will help improve the customer experience because visitors to your site can quickly and easily get the answers to their questions and find what they're looking for.
While other businesses may require a customer to call in or send an email to get the answers to their questions during business hours, a chatbot can provide the same support and will always be ready to help a customer with any questions or concerns 24/7.
Additionally, bots can offer extra help to customers as well. Chatbots can be programmed to help customers retrieve past order details, for example. They can also take a customer through the buying process by taking credit card information and order details.
Chatbots can be programmed to help customers retrieve past order details or take a customer through the buying process by taking credit card information and order details.
7. Builds Stronger Ties
When someone visits your website, it's very important that you encourage them to take some kind of action. A chatbot can help you with this.
A chatbot can interact with customers and help lead them where you want them to go. This may mean that the chatbot will help assist them with making a purchase, or it may also mean capturing a lead's contact information. A chatbot can also help to add a visitor to your email list.
Additionally, if you're trying to build your social media accounts, a chatbot can encourage a visitor to visit a social media profile and stay connected with your business.
Understanding the Advantages of Chatbot Marketing
If done right, chatbot marketing can be a great way to increase engagement on your business website. The possibilities listed above are just a few of the many ways they can help improve your site, but the possibilities go on and on. Be sure to consider the points above carefully if you're wondering if it's time to add a chatbot to your site.
Need help defining or executing your digital marketing strategy? Get a free consultation for your chatbot marketing strategy.