CRO TOOLS WE USE
Website Visitors produce tons of data. Heat maps are the perfect tool to visually analyze users' behavior and discover which areas get the most attention. Heat maps will provide you valuable insights to run A/B tests and improve your Conversion Rate.
Session Recording is a qualitative research tool that will help you understand users' journeys on your website. Thanks to session recording, you'll be able to identify patterns in visitors' behavior and friction areas and optimize user experience (UX).
Split testing (as well known as A/B or multivariant testing depending on the number of variants per test) is the only way to evaluate your conversion funnel and get insights from your visitors supported by statistical significance.
Website personalization provides a custom experience to every visitor on your web page and enhances user experience. Personalization may be based on their past purchases/actions, or geography and will help the visitor to advance in your conversion funnel.
CRO Meaning: What is it? Why Does it Matter for Your Business?
You’ve heard of Conversion Rate Optimization (CRO), but what is it, exactly, and what does it mean for your business? Conversion rate optimization (CRO) is the backbone of modern digital marketing. It refers to the process of increasing a share of website visitors you convert into sales/leads. The conversion itself is a key action you want people to take, such as subscription, quote request, form submission, or purchase. It’s also a metric that organizations across industry sectors keep close eyes on.
CRO and SEO: How They Can (And Should) Work Together
For the best results, your CRO and SEO should work together, not against each other. Digital marketing is a language in itself. It’s a near-perfect combination of human psychology, science, and innovation. In fact, most marketers believe it’s changed more in the last 2 years than in the last 50 combined. But, CRO and SEO aren’t new to the game. When done correctly, they play well together. They’re a golden duo that helps attract more of the right people.