Facebook Ads audience

Before you run any Facebook ads, you need to understand what a lookalike audience is and how to work with one. Thankfully, with Facebook Lookalike Audiences, you can literally target people that "look" and "act" like past site visitors, page interactors or even past purchasers. That's right with Lookalike Audiences, Facebook will do the hard work for you and find people similar to past converters.