Google Ads: Why you shouldn't trust google suggestions

Google Ads forms the core of many paid digital advertising campaigns. And it definitely should, it's a great way to bring in traffic. However, it takes a bit more savvy than many people assume. You can't just bid super high and hope to win out. For instance: should you go with the suggestions put forward by Google's tools? If you're wondering how much you should trust those recommendations then read on and we'll explore your options.