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9 out of 10 people on the platform use LinkedIn for networking. That means 90 percent of the people you're coming in contact with are potential friends, allies, or even future customers. And that's why you need a solid LinkedIn strategy for digitally marketing your page. Unlike Facebook or Instagram, the main goal of LinkedIn is to help you grow as a professional. However, a lot of people are on the platform for the wrong reason—to spam, which they think will make them money—which is why a lot of people are wary about making new connections.