9 Real Estate Digital Marketing Trends You Need for 2020

Digital Marketing Consultant Washington DC - Alex Lloro


Managing Director

If you want to get ahead of the competition, you need to start using these digital marketing trends for 2020 right now. Here's what you need to know.

Do you want to be on top of your marketing game come 2020? Are you looking for a way to gain an edge over your competitors and capture the most attention? We have some secrets we’d like to share with you then.

The internet was a major game-changer in the real estate industry and social media even more so. You see, about 93% of home buyers look for new homes online, so this is where you need to capitalize on. You need an online presence that not only stands out but provides critical information for homebuyers.

These are the basics. So what are the hottest real estate digital marketing trends of 2020? With over 70% of real estate realtors and agents using social media, how do you stand out in a seemingly saturated market? To jump-start the new year with clear goals, here are 9 awesome real estate digital marketing trends you need to implement.

1. Start Using Video and Host Virtual Tours

If you are yet to embrace videos in your real estate digital marketing strategies, 2020 will be a good year to start. High-quality real estate videos are already dominating the real estate industry and for good reasons. Homebuyers want to see properties in real-time, and what better way to show them than using video?

If you are yet to embrace videos in your real estate digital marketing strategies, 2020 will be a good year to start. Homebuyers want to see properties in real-time, and what better way to show them than using video?

A real estate video will guide buyers on the inside and outside looks of the properties. This makes it easier for customers to explore as they don’t need to visit all the houses physically just to view them. When we talk about video, we mean that you should use drones to create awesome tour-style videos.

Virtual tours are a real thing, and they could be some of the most incredible real estate digital marketing trends you use. Video content marketers achieve 64% more qualified leads and a 54% brand awareness increase.

Virtual tours will offer you a golden opportunity to stand out from the competition and impress your target audience. Additionally, videos will expose you to more homebuyers and cement your online presence. Strive for high-quality, well-staged tour videos and go beyond that to provide open house videos, customer testimonials, home search tips, market updates, and even your team.

2. Automate Your Marketing Strategies

Marketing automation is a crucial part of real estate lead generation strategies. You have an opportunity to deliver personalized, real-time messages to your prospects through the sales process.

A well-rounded automation system will not only magnify customer experience but streamline your social media marketing efforts and give you a 360-degree view of all the data points in your marketing campaigns.

Automation will lead to lead nurturing and lead scoring. Salesforce automation, also known as the CRM system will help you track milestones in your sales funnel, track contacts and follow up with clients. It’ll also provide you with detailed data about client preferences, buying history and other concerns that will help you close more sales.

It’s also essential for a real estate professional to have business cards and even more so to have them automated. Automation helps ease the design and printing process of the cards. Besides this, it’s a fast-rising real estate marketing trend, and you should not be left behind.

You may not know this, but most prospects settle on real estate professionals they were referred to. Additionally, they will be great for those networking events and open house days.

3. Integrate AI Marketing Automation with Your Website

AI or artificial intelligence will be taking over the digital marketing world, and you want to be on that bandwagon. Marketing automation is super critical in digital marketing for real estate agents, and it’ll leave a trail of success for those who implement it with AI.

To begin with, chatbots are a must-have on your website because they prevent you from losing leads in case you are occupied with a potential customer. Having an integrated chat feature on your real estate website also tells your clients that you are available 24/7.

4. Promote Authenticity on Social Media

People want to do business with people they trust, so take advantage of social media to imprint your authenticity and expertise in the industry. This will be all about you as a professional realtor, so project trustworthiness and honesty in your dealings. 

Go an extra mile after posting photos and videos of your real estate properties and give people a glimpse of who you are as a person. Put yourself in your video stories and let people see and trust you.

5. Focus on Building Relationships

Despite living in a digital age, you should not allow it to overwhelm your personal touch. Building relationships is a fundamental marketing strategy so always strive to help customers in every way you can.

Keep in mind that more and more people are using ad blockers and it’ll get hard for a business to reach customers through advertisements. This means you need to cultivate personal relationships that will get you referrals and more customers without relying on ads.

Despite living in a digital age, you should not allow it to overwhelm your personal touch. Building relationships is a fundamental marketing strategy so always strive to help customers in every way you can

6. Launch Relevant Email Marketing Campaigns

Essentially, email marketing is not a new marketing trend. However, it is one of the most effective and efficient real estate online marketing strategies, and you need to up your game come 2020. Email marketing has garnered a considerable increase in the real estate industry. Customized information usually motivate potential customers to continue browsing a website.

Come 2020, you should pay more attention to your website demographics then create buyer personas, group customers according to their interests, then lure them in with personalized information. Your real estate email marketing campaign needs to be exclusive in order to tempt customers to book appointments with your firm.

7. Say Hello to Influencer Marketing

This is a new battlefield that’s going to be an even bigger hit in 2020. It may be one of the most crucial real estate digital marketing trends you implement by a long shot. To show your customers and prospects that you are worth trusting, how about you try out being a real estate influencer.

You can achieve this by being active in social media, posting reviews and advising people about the industry. You’ll not only come off as a real estate agent but an industry expert and adviser that can be relied upon. Write guest posts, engage customers in forums, and ensure you offer scalable and skimmable content.

Go beyond that and collaborate with the community. Include fellow real estate agents, plumbers, financial advisors, home renovators, among others. Take advantage of it and influence their followers through well-calculated marketing strategies. Provide them with deals that’ll attract more attention.

8. Make Your Website User-Friendly, Fast, and Mobile-Responsive

Optimizing a real estate website can be quite the tricky task. You see, internet users want fast loading websites, but with all the photos and links on your website pages, it gets harder to achieve. Hiring a professional website developer to help upgrade your site loading speeds will go a long way to ensuring you capture more customers.

Beyond that, more than half of all website browsing is now completed on mobile devices. This means you need a highly responsive website to accommodate your mobile customers. User-friendliness is just as important, so make it easier for customers to navigate your site and find the kind of property they are looking for. You not only need high-quality content but well-optimized keywords as well.

9. Do Not Neglect Your SEO Strategies

SEO will always play an integral part in digital marketing for real estate agents. This is an integral part of generating leads and help your website show up higher in SERPs during relevant searches.

The thing is, Google changes its algorithms constantly, and it’s crucial for your firm to make SEO changes when that happens. Search engine optimization is not a one-time deal, so always stay on top of it. Ensure you use high-quality keywords, backlinks, online directories, among others.

Ready For Real Estate Digital Marketing 2020?

These are some of the best real estate digital marketing trends that will be a major hit in 2020. You need to start preparing early. Develop buyer profiles, post relevant content, and invest in relevant online marketing for realtors. 

Want to know more about remarkable digital marketing strategies? Check out our website or get in touch for customized advice.

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