CRO and SEO: How They Can (And Should) Work Together

For the best results, your CRO and SEO should work together, not against each other.

Digital marketing is a language in itself. It’s a near-perfect combination of human psychology, science, and innovation.

In fact, most marketers believe it’s changed more in the last 2 years than in the last 50 combined.

But, CRO and SEO aren’t new to the game. When done correctly, they play well together. They’re a golden duo that helps attract more of the right people.

CRO Meaning: What is it? Why Does it Matter for Your Business?

You’ve heard of Conversion Rate Optimization (CRO), but what is it, exactly, and what does it mean for your business?

Conversion rate optimization (CRO) is the backbone of modern digital marketing. It refers to the process of increasing a share of website visitors you convert into sales/leads.

The conversion itself is a key action you want people to take, such as subscription, quote request, form submission, or purchase. It’s also a metric that organizations across industry sectors keep close eyes on.